DATA 2002: The value of customer segmentation in a limited transaction environment
26 Nov 2002 | by David Green and Mark Greenhouse
Publications in association with Royal Mail. Presentation by David Green, head of marketing, GB Group and Mark
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Fallon London Asda, Eurostar 18 17 Clemmow Hornby Toyota GB, Samsung Premier Foods ... Warren Partners 14 12 Saatchi Saatchi Barclays Capital, Lexus, Toyota ...
Publications in association with Royal Mail. Presentation by David Green, head of marketing, GB Group and Mark
.47m, after writing down the value of its Irish radio business, although revenue rose 6% in its GB...to an accounting non-cash impairment charge in respect of UTV's Irish radio assets. In 2010, UTV wrote down its GB ... on year. UTV Media said the GB Radio division of UTV Media, and "particularly TalkSport", performed ... in 2010. Operating profit at the GB Radio division was 12.4m, which UTV Media said was an increase ...
at GB Radio, the largest division of UTV and owner of 13 local stations as well as TalkSport, was 43.2m, down 4.6% from 45.3m in 2008. On a like-for-like basis, ad revenue from the GB radio division was down 8%. Operating profit before exceptional costs at GB Radio was down 11.5% year on year to 9.4m ...
awareness beyond Toyota is limited. Sandra, a 54-year-old support worker would buy one, "if ... cars at the moment," said Karen. Paul, Samantha and civil servant Nigel all cited Toyota, but had trouble identifying any other brands. "I know of Toyota," said Lauka, a 32-year-old tailor. "Maybe ...
TGI is a continuous survey of consumer usage habits, lifestyles, media exposure and attitudes of GB ...
-Mobile's wonderful "royal wedding" spoof, which clocked up 24 million views on YouTube, and the Toyota campaign ... and Mark Norcutt as creative directors on its Toyota account. The shop strengthened its planning ... of the year. We delivered greater creative quality across more of our clients from Toyota and San Miguel ...
buying into its coverage of the World Cup. Overall, its GB radio division reported a 38% lift ...
of chief executive Steve Jobs. Meanwhile, car brand Toyota, which suffered its vehicle recall crisis ... Toyota Japan 28,800 9 10 AT T US 28,354 10 11 HSBC ...
-1% Radio -4% Newspapers -13% Source: GB TGI 2010 Q4 Base ... continuous survey of consumer usage habits, lifestyles, media exposure and attitudes of GB adults aged 15+ ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.