08 Feb 2010
| by Alex Brownsell
LONDON - Toyota is considering the global recall of 300,000 Prius hybrid models, which it has been...;
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A Toyota GB spokesman said the manufacturer was looking into US ...
with an accelerator pedal fault. On Friday, Toyota GB launched its first piece of advertising activity to help ...
letter, signed by Toyota GB managing director Miguel Fonseca, carried the headline "A message ...
21 Mar 2011
| by Alex Brownsell
Toyota has abolished the role of UK marketing director following a review of its management...Jon Williams, managing director of Toyota GB, has announced that marketing director John Thomson will take on a "new assignment" within the Toyota Motor Corporation in Japan.
Marketing will be carried ...
by Richard Balshaw, currently sales director for Toyota GB.
Williams said: "These changes are part of our ...
27 Oct 2010
wishes, what would they be?
Health, happiness and Toyota GB to move its HQ to Cornwall.
- If you ...
it be?
London Fashion Week.
- What was your finest hour?
Persuading Toyota to experiment ...
packet of cress seeds.
- What headline would you most like to read in Marketing?
'Toyota wins three ...
23 Feb 2010
| by Alex Brownsell
LONDON - Toyota GB has launched a new ad campaign to reassure consumers it is taking action...model. After rolling out a PR and marketing drive in the US, Toyota GB launched its own apologetic ...
that of the 300 UK automotive recalls in the past two years only four have affected Toyota. It also refers to the training of over 1,100 Toyota technicians to repair the vehicles. The ad says the response of Toyota ...
29 Jan 2009
| by Joe Thomas
LONDON - Toyota GB has appointed Kitcatt Nohr Alexander Shaw to handle its direct marketing account...The brief covers customer acquisition and retention activity. Toyota's media agency, Zenith Optimedia, digital agency Glue and advertising agency CHI were unaffected by the pitch. Kitcatt Nohr will now work across both Toyota and Lexus. ...
20 Oct 2010
John Thomson, marketing director of Toyota GB, has left its mass recall behind and hopes...an unexpected encounter or two of its own lately.
Toyota GB marketing director John Thomson had been in his ...
, what gave us so much confidence was the coming together of all staff across Toyota GB, and the strength ...
with the efforts of the Toyota GB team that he opted to place them at the heart of a four-pronged campaign aimed ...
22 Mar 2010
| by Alex Brownsell
LONDON - Toyota has launched a print campaign to reassure consumers about the quality of its cars....NCAP. It marks the latest attempt by Toyota to regain trust with advertising. In early February, at the height of the crisis, the marque launched a letter-format ad signed by Toyota GB managing director Miguel ...
Saatchi Saatchi, shows a Toyota dealership, with car buyers looking at Auris, Avensis, Prius, Yaris ...
11 Feb 2010
| by Alex Brownsell
LONDON - Consumers are prepared to forgive Toyota for recalling millions of vehicles and would...in the US, Toyota GB finally launched its own apologetic print campaign , and this week has begun repairing ...
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Over the past two weeks, Toyota has recalled over eight million ...
subsequent recall was launched for Toyota's hybrid models , after consumers complained of losing braking ...
05 May 2010
| by Alex Brownsell
LONDON - Toyota is launching a £20m pan-European ad campaign showcasing its workforce, in an effort...ads emphasising its commitment to safety. The recall led to the value of the Toyota brand falling $8 ...
, feature the strapline 'Your Toyota is my Toyota' and show employees talking about their passion ...
of longer films on YouTube. One of the featured emp-loyees, Bridie Tucker, works at Toyota's Midlands plant ...
09 Aug 2011
| by Alex Brownsell
Toyota is aiming to attract a fresh generation of car-buyers with a £7.5m pan-European ad campaign...-view camera.
According to Lisa Fielden, brand development manager at Toyota GB, the campaign is one of the most significant to be launched by the car manufacturer in the past five years.
Toyota, as a ...
to a younger audience that hasn t considered Toyota before, she said.
Fielden now oversees its UK ...
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