SKV Communications beats 48 agencies to win Road Safety GB
26 Jan 2010 | by Kate Magee
Road Safety GB has hired SKV Communications after 49 agencies responded to the tender.
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Friday Drop: Bad week for Toyota UK head of PR Scott Brownlee
05 Feb 2010 | by Caroline Randle, Waggener Edstrom
Normal 0 false false false EN-GB X-NONE X ... ","serif";} The spiral of damaging stories originally related to a fault with accelerators sticking on some Toyota ... in a black Audi after giving a very brief public statement. Meanwhile in the UK, Toyota comms chief ...
Toyota's reputation slowly recovers, YouGov perception tracker reveals
05 Mar 2010 | by Alec Mattinson
Toyota's long-term brand damage may not as bad as initially feared, according to polling data from...the world. Immediately following the recall announcement and subsequent negative press coverage, Toyota ... cent, according to the latest data. Additionally, satisfaction scores among recent Toyota customers ... at the end of February. Ray Martin, head of products at YouGov in the UK, said: Given the extent of Toyota ...
Car giant Toyota slammed for 'easygoing' attitude to recall crisis
08 Feb 2010 | by Arun Sudhaman
Toyota has come under sustained fire from crisis experts for its global response to the brand...executive over its easygoing attitude'. Another PR agency head in Asia said that Toyota's slow and poorly ... '. The comments come as Toyota prepares to recall hundreds of thousands of its flagship Prius hybrid cars because ... perspective, resulting in a slow reactive attitude.' While Toyota has reportedly hired Robinson Lerer ...
PR agency 93½ launches GB Mag to help brands reach international students
16 Sep 2011 | by Alec Mattinson
The PR agency has launched GB Mag to target the half a million overseas students currently studying in the UK. Agency fonder Wahida Ashiq explained that the growing community of international students are just now being recognised as highly desirable by brands, both as a new customer but also a ...
Toyota video strikes the right tone but response may be too late, experts say
05 Feb 2010 | by Matt Cartmell
Crisis comms experts have stated that Toyota's YouTube statement is an effective response to its...Toyota UK's commercial director Jon Williams appeared on the YouTube clip yesterday, saying ... to recall 180,000 cars in Britain one in nine of the Toyotas on the road owing to potentially defective accelerator pedals. In the video clip, Williams stated: 'I drive a Toyota. My family ...
CIPR unveils partnership with Team 2012 ahead of London Olympics
24 Mar 2011 | by Nikki Wicks
athletes bidding for a place on Team GB and Paralympics GB at London 2012..... The fundraising efforts will support 1,200 prospective British athletes hoping to join Team GB at the London Games ... Olympic Association (BOA), Paralympics GB, the London Organising Committee for the Olympic and Paralympic ...
Focus On... Japan
23 Apr 2010 | by Arun Sudhaman
Toyota's unhappy experience illustrates why an undervalued PR industry may be poised...recall crisis of Japanese automotive giant Toyota . There was a saying here in business circles that when Toyota falls, Japan will fall,' says Edelman Japan president Ross Rowbury, a 30-year veteran ... for quality. As a result of the Toyota incident I am observing a lot of Japanese companies that have been ...
Lansons buys 25 per cent of social media agency Cubaka
30 Mar 2011 | by Alec Mattinson
-head of Toyota's digital comms....The financial agency is stepping up its digital offering with the investment in cubaka, founded in 2009 by Simon Rutherford, former Toyota head of digital. As part of the deal Tony Langham, Lansons ... include Toyota, Lexus and Davina Peace. The news comes four months after Lansons bought public affairs ...
Inside Track: Digital campaigning
29 Jun 2011
content strategies. Including contributions from Facebook, Toyota, BBC and the Foreign & Commonwealth
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
