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GB Airways opts for Total Media

Independent franchise carrier GB Airways has appointed the Total Media Group to handle its £0.5m UK...Total Media will be mainly targeting European leisure travellers with a multi-media strategy for GB Airways using a combination of press, outdoor, online and radio advertising. GB Airways operates ... believe that the Total Media Group's multi-disciplined structure will be of immense benefit to GB Airways ...

Toyota teams with Telegraph for promo

LONON - Telegraph Media Group has joined up with the new Toyota Auris in a six-figure, cross...The five-week campaign, which begins this Saturday (16 February), will run across the Telegraph Magazine and Telegraph.co.uk. Advertorials will centre on readers favourite spaces, with each space reflecting a Toyota Auris characteristic, including ergonomics, safety, innovation and design ...

Trafficlink and Toyota hit the road together

Trafficlink and Toyota hit the road together...Toyota Avensis: satellite navigation system uses information from trafficlink Traffic and travel information supplier Trafficlink has signed a £1m advertising deal with Toyota, one of the largest radio advertising deals with a car manufacturer. The campaign promotes the Toyota Avensis ...

Toyota sponsors Cricinfo's summer coverage

LONDON - Toyota has signed up to sponsor the online coverage of England's cricket series...tests and one day internationals against West Indies and India, starting tomorrow. Toyota s internet ... agency Zed brokered the deal, after buying advertising for Toyota on Cricinfo last summer. Rik Moore ...

Toyota sponsors Scotsman festival coverage

The Scotsman has secured Toyota Prius as a sponsor for the newspaper’s coverage of the Edinburgh...The deal will see Toyota Prius branding appear on all 18 of The Scotsman’s 24-page daily festival guides, Scotland on Sunday Festival Review and all Scotsman.com coverage. The deal was brokered by Ben Wood, group head at The Scotsman Publications, and Chris Davies, account manager at ZenithOptimedia ...

Toyota scores Sky rugby deal

LONDON - Sky Sports has secured Toyota as exclusive sponsor for all of its rugby union coverage...The Japanese car company will sponsor Sky's domestic rugby union coverage, European matches, its international and overseas coverage and its weekly magazine show, The Rugby Club. Toyota's sponsorship ... with on-air logos. Its previous sponsor was Barclays Commercial Bank. The deal between Toyota and Sky ...

Independent to run Toyota-backed magazine

Toyota and the Independent have teamed up to promote the Toyota Yaris through a two part

Mail pushes Toyota online and in print

The Mail on Sunday has secured a six-figure sponsorship deal with car manufacturer Toyota, under...Toyota's campaign kicks off on 23 March and will run for four weeks. Toyota advertising will feature within an interactive car gallery on The Mail on Sunday website. The site will also host a reader competition, which will change every week to focus on different Toyota cars. The deal was brokered by David ...

ITV signs Churchill, Toyota and Carling

with Toyota to endorse all ITV1 prime time and daytime mystery dramas....ITV1's deal with Toyota was negotiated by ZenithOptimedia and extends its relationship with the car manufacturer, which already sponsors ITV Movies. Toyota will be promoting its Auris model during bumper breaks on shows including Blue Murder, Foyle's War, Kingdom, Poirot and Wire In The Blood ...

New contenders emerge for top ITV post

Toyota GB commercial director, have also been linked to the job in recent weeks. ...

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