Best Western Hotels GB selects Matchcode
31 Aug 2006 | by by Daniel Farey-Jones
LONDON - Best Western Hotels Great Britain has integrated Capscan's Matchcode address management software into its in-house CRM system.
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GB Group bolsters business database with GB Accelerator B2B
14 Jun 2005 | by by Julia Pearlman
LONDON – Data company GB Group has developed a new database offering information on the size...GB Accelerator B2B holds information on head offices, regional branches and outlets, and can ... accesses GB Group's National Register, which includes the Royal Mail Postcode Address File as well as Wegener PrimeFile plus and the D B Marketing File. Ian Davidson, managing director of GB Group's Data ...
Toyota livens up LA freeway with floral murals
19 Aug 2009 | by Staff
LOS ANGELES - Toyota is backing the US launch of its new Prius model by planting a massive mural...at highlighting the environmental credentials of the Toyota's hybrid Prius. The 30 x 60 foot display depicts ... Angeles mayor Antonio Villaraigosa and Toyota executives. The floral display, which is appearing by the side of the Pasadena Freeway, is one of seven murals installed in the Los Angeles area. Toyota ...
Royal Mail and GB Group tool targets shared homes
12 Oct 2006 | by by Joe Lepper
LONDON - Data firm GB Group and the Royal Mail have teamed up to launch a tool aimed at better...The tool, called the Multiple Residence File, has been developed following the rise of HMOs, which include shared houses and flats, halls of residence and lodging houses, in recent years. Using GB Group ... young adults and students. David Green, business development director at GB Group, said: "Up to now ...
GB Airways to target overseas homeowners with EHS Brann push
20 Jun 2006 | by by Alex Donohue
LONDON - GB Airways, the British Airways-owned franchise, is to launch a new CRM programme...The new programme, called GB Privilege, will host GB Airway's consumer database, as it attempts to harness the potential of the customer records garnered from in-flight surveys. GB Airways said 150 ... the GB Airways database. GB Privilege members will receive regular emails about special discounts ...
Hillarys Blinds extends GB Group's contract to boost DM activity
01 Aug 2005 | by by Julia Pearlman
LONDON - Hillarys Blinds has extended its four-year contract with database management company GB...using GB Group's data insight and management expertise working alongside Hillary's direct marketing ... further informed by GB Group's analysis and date. By using a more segmented approach we can more accurately inform our customer database of relevant products," White said. GB Group will continue to host ...
Best Western launches reward scheme
05 Aug 2009 | by Ben Bold
LONDON - Hotel group Best Western GB has launched a loyalty scheme devised by Collinson Latitude...to an existing loyalty scheme by creating a direct link between a brand and retailer. Tim Wade, Best Western GB ... additional value, whilst generating a new revenue stream." Best Western GB is part of Best Western ...
City Republic: WPP worries about TNS bid as recession looms
30 Jun 2008 | by Stephen Foster
Stephen Foster examines the global market jitters as WPP worries about its TNS bid, Toyota is hit...on the wall at last night's discussions. Now Toyota joins the US car wrecks US carmakers report their June sales Tuesday and they're certain to make horrible reading. Even the mighty Toyota, which has been ...
More services needed to tempt B2B customers online
25 May 2001
with buyers. Jupiter analyst Jon Gibs said that companies are focusing on creating customer loyalty ...
Lightspeed Research identifies sports fans with online panel
13 Aug 2007 | by Nikki Sandison
The launch of Lightspeed s GB Sports Panel has been timed to coincide with the start ... quickly and cost-effectively. The GB Sports Panel claims to provide a comprehensive picture ... : We are delighted to launch our new GB Sports Panel as it enables us to provide cost effective ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
