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WINNER Client: Toyota GB Agency: Saatchi Saatchi COMMENDED Client: RICS Agencies: Cubo.... In some instances, Toyota took entire TV ad breaks, running five different Corolla spots back to back. A ...
Toyota suppliers in the UK are being asked by the Japanese carmaker to settle transactions using...LONDON (Brand Republic) - Toyota suppliers in the UK are being asked by the Japanese carmaker to settle transactions using the Euro in favour of the pound. The company said it wants to limit currency risk exposure from which it last year lost Y430bn ( 2.6bn). It is also considering purchasing from ...
data specialists GB Group to gain a greater understanding of its core customers....The deal will see GB Group design a software solution that will study the company's existing data repository of 5.5m customers. Standard Life has spent almost four years building its Marketing Customer ... 's direct mail campaigns, which have been increased from 20 to 70 a year. GB Group will add greater depth ...
Toyota Motor Europe has handed its public affairs and corporate PR brief jointly to Citigate...Toyota Motor Europe has handed its public affairs and corporate PR brief jointly to Citigate Westminster and Citigate Communications (PR Week, 8 May). Four other agencies competed for the account, which also includes a small element of investor relations advice. ...
LONDON - Sony Pictures, McDonald's, State Farm and Toyota are the first brands to have signed up..., Personal Music Player and MyMusic, where members go to create and edit playlists. With Toyota Tuesdays ...
LONDON – The CPP Group has extended its contract with database management company GB Group...CPP has worked with GB Group's DataSolutions division for over four years, providing support ... director at CPP Group, said: "Our relationship with GB Group has had a positive impact on our marketing ... and further improve return on investment from our acquisition, cross-sell and renewal programmes." GB Group ...
LONDON - GB Airways, the British Airways-owned franchise, is to launch a new CRM programme...The new programme, called GB Privilege, will host GB Airway's consumer database, as it attempts to harness the potential of the customer records garnered from in-flight surveys. GB Airways said 150 ... the GB Airways database. GB Privilege members will receive regular emails about special discounts ...
its contract with data marketing firm GB Group after making savings of £2.4m in a data analysis...The new deal will see GB continue to provide the customer management strategy, which it has developed over the last 18 months. Dave Cockerill, managing director of GB Group's data management ... , said: "The strategic relationship we have formed with GB Group has had a significant positive impact ...
media planning for the pounds 30 million Toyota and Lexus account....media planning for the pounds 30 million Toyota and Lexus account. Zenith, which already handles ... advertising for Toyota's mainstream brands. Saatchis has worked on the planning since the beginning of 1992 ... from Michaelides & Bednash. Mike Moran, the commercial director of Toyota in the UK, said: 'We were ...
Carphone Warehouse's telecommunications business is examining the case for becoming a television operator after buying the UK assets of Tiscali, the Italian telecoms company. Source: Financial Times Toyota is considering producing a hybrid version of its Auris hatchback model in the UK that would be its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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