Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
, who will be competing at the Games for Team GB, discuss their favourite subs and their personal goals ...
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Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ... % fewer calories than its core Chosen By You brand Coca-Cola GB will reduce the calories in some ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
report in The Independent criticised sportswear brand Adidas, claiming its Team GB kit was being ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
What Next in Digital: Data is digital way forward
25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)
with Jude Brooks, the GB interactive manager at Coca-Cola, was at our lunch as an additional invitee (thanks ...
Think BR: The need for brand humility 2010
21 Jun 2010 | by Russ Lidstone
' response after trying to charge more for larger bras. This year it's Toyota and BP. Though each was forced ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Howorth, Coca-Cola GB market activation director, believes this means it can always balance its marketing ... and ideas on their level.' BRAND VIEW Zoe Howorth, market activation director, GB, Coca ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Stuart Derric k, journalist, Campaign Jude Brooks , GB interactive manager, Coca-Cola Ivan Skoric ... , this is their instinctive behaviour." Jude Brook s, the GB interactive manager at Coca-Cola, agrees that there remains ...
Sector Insight: Coffee shops
15 Apr 2009 | by Jane Bainbridge
.1 Source: GB TGI, BMRB Q4, 2007/08/Mintel ...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
was done. But this summer was all about Team GB, the UK's most successful Olympic team in a century ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
