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"'Respect the bread' is a great campaign idea for Warburtons. Its real strength is that it's an idea that easily translates across any media. "I had seen the TV work, which I loved, but my favourite part of the campaign is the duck pond signs. They are just a great example of an ambient...
WINNER Client: Toyota GB Agency: Saatchi Saatchi COMMENDED Client: RICS Agencies: Cubo.... In some instances, Toyota took entire TV ad breaks, running five different Corolla spots back to back. A ...
Guinness Brewing GB starts its St Patrick s Day advertising push on February 24 with a series...Guinness Brewing GB starts its St Patrick s Day advertising push on February 24 with a series of ads running until March 17. The Ogilvy s Day. Most cannot answer the questions but the ads urge them to celebrate with a drink anyway. Guinness is planning a pounds 5m spend around the day. ...
Whitbread is planning a multi-million pound launch for its new GB lager brand, which will take...Whitbread is planning a multi-million pound launch for its new GB lager brand, which will take ... lager will launch on May 1, with Mother and Motive working on advertising for the brand. GB larger will be tested in the Granada region using the GB bar tap created by Williams Murray Hamm. The company ...
GB, the new lager from Whitbread, has signed clothing brand Ben Sherman for its first sponsorship...GB, the new lager from Whitbread, has signed clothing brand Ben Sherman for its first ... . The deal will see on-trade promotions for the clothes company in the Granada region, where GB is being tested prior to a national roll-out. GB will be the supporting beer at a string of national Ben ...
Michelob Ultra, Anheuser-Busch's low-carb lager, has signed up as the official beer of the Team GB
Diageo GB takes its 'If Smirnoff made...' strapline to an aquatic park in J Walter Thompson
High-flying Coke marketer Charlotte Oades has been made president of Coca-Cola Great Britain, with incumbent Tom Long promoted to president for North-West Europe.
marketing director for the GB business....for the brand, category and responsible drinking marketing agenda for Diageo GB. He will report to Diageo GB ...
Olympic Association and Team GB for the 2004 Olympic Games in Athens....said that Weetabix's decision to sponsor Team GB was based on the broad appeal of the Olympic Games ... , said: "Having decided that Team GB and the values it represents was the right partnership ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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