31 Oct 2002
| by MARK KLEINMAN
Toyota is to claim a cash rebate from ITV following the slump in Formula One viewing figures...predictable and boring.
Toyota GB marketing director Paul Philpott, its sponsorship agency Zenith Alliance ...
earlier this year, will invoke a clause in its contract with the channel, which states that Toyota ...
sources suggested that Toyota's rebate would be a significantly higher pro-portion than 0.4% of the £6.25m ...
18 Apr 2002
| by MATTHEW ARNOLD
Toyota is facing an Independent Television Commission ruling that
would force it to pull an ad...year as
part of Toyota's six-part campaign. Toyota was planning to run the ad
again in Q2, but the ad's fate is now in question. Toyota GB and its ad agency Saatchi & Saatchi are in talks with the
regulator ...
. Toyota has told the
Commission that its research group included a psychiatric nurse, who did
not object ...
17 Apr 2002
| by Matthew Arnold,
LONDON - Toyota is facing an Independent Television Commission ruling that would force it to pull...year as part of Toyota's six-part campaign. Toyota was planning to run the ad again in Q2, but the ad's fate is now in question.
Toyota GB and its ad agency Saatchi & Saatchi are in talks ...
appeal. Toyota has told the Commission that its research group included a psychiatric nurse, who did ...
30 Oct 2002
| by Mark Kleinman,
LONDON - Toyota is to claim a cash rebate from ITV following the slump in Formula 1 viewing figures...predictable and boring.
Toyota GB marketing director Paul Philpott, its sponsorship agency Zenith Alliance ...
earlier this year, will invoke a clause in its contract with the channel, which states that Toyota ...
sources suggested that Toyota's rebate would be a significantly higher proportion than 0.4% of the £6.25m ...
30 Mar 2005
| by by Staff
LONDON - Toyota Verso is to sponsor ITV's new Saturday night entertainment show 'Hit Me Baby One...at Toyota GB, said: "'Hit Me Baby One More Time allows us to showcase our seven-seat Verso at a time when ...
division on behalf of Toyota and ITV Sales.
'Hit Me Baby One More Time' is being presented by T4 ...
30 May 2002
| by MATTHEW ARNOLD
Toyota is sponsoring Ultimate Style, a prime-time strand on fashion
and lifestyle satellite.... In addition, the car-maker will continue running Corolla
advertising in the slot. Toyota GB marketing ...
, which handles
airtime sales for UK Style, is Toyota's first foray into non-terrestrial
TV sponsorship. Toyota said it was paying a six-figure sum for the deal. The deal runs from July and includes UK ...
13 Sep 2001
| by MATTHEW ARNOLD
.
"The core audience of ABC1 males is bang on for car buying," said Toyota
GB marketing director Paul ...
Toyota has secured the sponsorship of ITV1's Formula One coverage
in a 25m deal.
The four-year agreement, which runs from 2002 to 2006, coincides with
the launch of Toyota's F1 team ...
05 Feb 2010
| by Caroline Randle, Waggener Edstrom
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The spiral of damaging stories originally related to a fault with accelerators sticking on some Toyota ...
in a black Audi after giving a very brief public statement. Meanwhile in the UK, Toyota comms chief ...
20 Feb 1997
| by WINSTON FLETCHER, chairman of Delaney F
Guinness Brewing GB starts its St Patrick s Day advertising push on
February 24 with a series...Guinness Brewing GB starts its St Patrick s Day advertising push on
February 24 with a series of ads running until March 17. The Ogilvy s
Day. Most cannot answer the questions but the ads urge them to celebrate
with a drink anyway. Guinness is planning a pounds 5m spend around the
day.
...
03 Jun 1999
| by LAURA MAZUR, Business Author
Company facts
Toyota (GB) is a majority-owned subsidiary of the Japanese Toyota Motor
Corporation, and imports around 48,000 Toyota vehicles per year. In
February, it developed a strategic plan ...
to oversee marketing
of its key Toyota and Lexus brands. Previously, the brands were managed
together ...
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