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Scott Brownlee, Toyota: How to weather the storm

Social media tools were essential weapons in Toyota's arsenal as it defended its safety record....When the front page headline of the Daily Mail declares 'Don't drive your Toyota', you are at the centre of a potentially catastrophic storm. In February last year, Toyota found itself in alien ... . But beyond the matter of an unprecedented recall of millions of its vehicles, Toyota was witnessing ...

Stop Press

of charging private buyers too much for models in the UK. These include BMW (GB), Ford, Peugeot, Rover Group, Toyota (GB), Vauxhall, Volkswagen Group UK and Volvo Car UK. Mitsubishi, which was not named ...

Briefs

is chief executive, while George Bell, former chief executive of Excite, is president. Toyota GB ... ,000. The new magazine, which launches on June 11, will be mailed to all owners of Toyota cars bought ...

Apple's iPad 2 hits UK shelves on Friday

recommended retail price of £399 including VAT for the 16GB model and £659 for the 64GB model with 3G.

MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift

,984,393 47,730,389 -64.68 35 Toyota (GB) 28,706,832 32,880,344 -14 ... Nissan Motors (GB) 8,777,771 0 543,326 35 Toyota (GB ... Motors 46,245,741 40,942,783 11.47 16 Coca-Cola (GB Ireland) 44 ...

Pioneer brings in Taylor Herring for sat-nav push

Electronics firm Pioneer GB has asked Taylor Herring to promote its range of sat-nav systems...., heads a four-strong team, reporting to Pioneer GB's public relations manager Carole Love. The agency ...

Diet Coke to roll out mobile portal

LONDON - Coca-Cola GB is targeting women with a mobile portal called the 'Diet Coke Silver Room'.

CONFERENCES AND EXHIBITIONS: Brands make a stand - Exhibitors are turning to brand-led stands to grab their visitors’ attention. Charlotte Goddard finds out whether the designs are proving effective as well as entertaining

, although distributors such as Toyota GB were part of the process. ROYAL MAIL AT THE DUTCH DIRECT ... . Toyota wanted to create a new relationship between cars and consumers, says Market Value consultant ... was to say that life is more important than the car, and that Toyota understands and is part ...

HOTLINE: Chemistry Communications Group launches digital division

Microsoft, Diageo GB, Kodak and SCA Hygiene.

DATA 2002: The value of customer segmentation in a limited transaction environment

Publications in association with Royal Mail. Presentation by David Green, head of marketing, GB Group and Mark

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.