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STOP PRESS: Appointment at GB Airways

GB Airways, the British Airways franchise operator, has named Nick Sharp as its top marketer

GB Group picks up Stena customer task

LONDON - Data services company GB Group has been awarded the three-year contract to handle ferry...Under the agreement, GB will store and analyse the ferry line's database as well as help it identify its most profitable customers. This information will then be used to target prospects. GB ... to working with GB Group." GB recently picked up the £200,000 task to manage pharmaceuticals giant ...

VisitBritain aims to increase tourism with GB Group

up to GB Group's international data verification system to add 2m overseas customers to its database....The organisation hopes to gain the extra customers by March 2006. VisitBritain currently holds a database of 4m customers and operates across 31 counties. It will use GB's Accelerator International ... territories. GB Accelerator International Address recognises multiple language character sets and the unique ...

Best Western Hotels GB selects Matchcode

LONDON - Best Western Hotels Great Britain has integrated Capscan's Matchcode address management software into its in-house CRM system.

De Vere re-engages GB Group for data hosting and insight

LONDON – Hotel and leisure group De Vere has extended GB Group's database hosting and insight...hosted by GB Group for the last four years. The data company will continue to screen, clean and feed ...

GB Airways to target overseas homeowners with EHS Brann push

LONDON - GB Airways, the British Airways-owned franchise, is to launch a new CRM programme...The new programme, called GB Privilege, will host GB Airway's consumer database, as it attempts to harness the potential of the customer records garnered from in-flight surveys. GB Airways said 150 ... the GB Airways database. GB Privilege members will receive regular emails about special discounts ...

Direct News brief: GB Airways sends pack to overseas home-owners

GB Airways, a franchise of British Airways, is sending 23,000 overseas home-owners a pack including

Media: Total Media wins media account for GB Airways

Total Media has won the media account for the independent airline GB Airways following a

And in the real world...Toyota, Carphone Warehouse, Britvic, BA and more

Carphone Warehouse's telecommunications business is examining the case for becoming a television operator after buying the UK assets of Tiscali, the Italian telecoms company. Source: Financial Times Toyota is considering producing a hybrid version of its Auris hatchback model in the UK that would be its ...

BUILDING BRAND GROWTH

are going too slow'." TOYOTA CHANGES DIRECTION FOR LONG-TERM SUCCESS Toyota GB is the national marketing ... had started to match its offer and consequently drove its margins down. Toyota GB called 'time out ... values and culture with the showroom environment. Toyota GB also increased its research budget by 400 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.