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Transport for London and the Olympic Delivery Authority have launched a campaign by M&C Saatchi...The ads use caricatures of Olympic and Paralympic athletes in day-to-day London transport situations and encourage people to seek information before travelling. The work was written by Joe Miller, art directed by Tristan Cornelius and illustrated by Tokyoplastic. The campaign will? include press ...
In the spot, shot by the Jane Eyre director ?Cary Fukunaga, five gamers appear to be involved in everyday "real-world" activities, such as waiting for a bus, picnicking on a beach and catching a train. It is revealed that, through playing PlayStation Vita, they have been ?transported to a corresponding game world ...
Transport for London has reappointed MEC as its media planning and buying agency....in a pitch process also involving Carat, Starcom and Universal McCann. Transport for London spent ... from the Olympic Delivery Authority in the run-up to the London 2012 Olympics. Last May, Transport ... that Transport for London's overall budget would shrink by 108 million, impacting on the organisation's ability ...
The Olympic Delivery Authority has appointed M&C Saatchi to the task of communicating transport...transport developments and disruptions. Initial activity is likely to break in 2011, with door ... Saatchi s involvement in communicating London transport issues. The agency also handles the separate 6m Transport for London creative account. The ODA is responsible for logistics surrounding the Olympics ...
The recently formed security group handed a ten-year government contract to transport prisoners...GEOAmey, a joint venture between US prison transportation firm GEO and British public service ... -thirds of the UK's prison custody services, handling the entirety of prisoner transportation work in the UK ... transportation contracts. ...
M&C Saatchi has created an integrated advertising campaign to raise awareness of litter-related delays to the London Underground service.
The Transport for London roster pitch has been suspended indefinitely after budget cuts threatened...director of Transport for London, who was appointed in April. TfL, Campaign 's Advertiser of the Year ...
Transport for London has called a review of its £5 million advertising roster, reigniting a process...The move comes ahead of the 2012 London Olympics and follows Mayor Boris Johnson s promises to transform transport in the capital despite plans to make 7.6 billion of cuts. TfL s review had initially ... an agency to promote London to tourists. Upcoming key transport initiatives likely to require advertising ...
The app is designed to encourage people to walk and cycle more in the capital by rewarding this behaviour with exclusive offers and discounts from Recyclebank partners including Marks Spencer, Planet Organic and Champneys. The app is supported by Transport for London. ...
Transport for London has consolidated its estimated £5 million advertising account into M&C Saatchi....with the Olympic Delivery Authority to deliver transport campaigns in relation to next year's Games. MEC ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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