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Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

As clients demand truly integrated communications solutions at a cheaper price, media agencies have had to adapt their offering and work closer with creative shops.

How can PR agencies protect their IP?

30 May 2012 | by Kate Magee

Lara Grant, Trade Marks manager at Avidity IP, explains how PR agencies can protect their intellectual property during a new business pitch.

Tui Travel in comms cuts after business restructure

30 May 2012 | by Hannah Crown

Tui Travel, the world's largest tour operator, has made four comms redundancies after a

Jeremy Lee: Agencies need to learn that stability breeds success

24 May 2012 | by Jeremy Lee

Passers-by in Whitfield Street last week might have heard a strangely unfamiliar sound emanating from TBWA\London's offices following the news that its network had picked up the global Four Seasons ad account after a hotly contested pitch.

Government challenges agencies to diversify over public sector comms

24 May 2012 | by John Owens

The Government's top communicators have called on the PR industry to diversify its services in order to benefit from the latest public sector comms rethink.

Do agencies require a creative code?

17 May 2012

Can guidelines stop local offices from embarrassing their parent companies, John Tylee wonders.

Travel agency The Saltmarsh Partnership in liquidation

16 May 2012 | by John Owens

Leading travel and tourism agency The Saltmarsh Partnership has gone into liquidation within months.... Fellow travel consultant Rooster MD James Brookes said the news had come out of the blue . It s a shock for the travel sector and specialist agencies Geoff and Saltmarsh are very well respected ...

Transparency campaigner urges agencies to open their doors to politicians

16 May 2012 | by Matt Cartmell

A high-profile lobbying transparency campaigner has called for agencies to open their doors to politicians, following a day of shadowing at Connect Communications.

Allan blames agencies' 'negative viewpoint' for C4 ad fall

14 May 2012 | by Maisie McCabe

Channel 4's advertising performance in 2011 has been affected by the "negative viewpoint" media agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother' and 'Friends', according to sales director Jonathan Allan.

Lucre to lobby for improved child travel safety for BubbleBum

10 May 2012 | by Hannah Crown

showed that last year 1,423 children aged 11 and under were killed or seriously injured while travelling ...

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