Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
Bampfylde. Barb provides the TV audience figures used by media agencies when trading and, in the summer ...
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More! revamps for the 'boomerang' generation
31 May 2012 | by Nick Batten
The revamp, which takes effect from Tuesday's issue (5 June), comes after Bauer conducted research with More!'s readership. The fashion photos will now be of "real" people instead of models and the editorial content will include more features and career advice. The new travel section will be "real ...
Neil Jones joins Johnston Press as commercial chief
31 May 2012 | by Katherine Levy
Carat in 2009 after 17 years at the Aegis agency to take up the role of director of commercial strategy ...
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
that either Johnson Press or AOL would have been able to entice him away from his key advertising and agency ...
British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
British American Tobacco is looking for a digital agency to handle the launch of a new range...The group, which owns brands including Dunhill, Kent, Lucky Strike and Pall Mall, has been in direct contact with digital agencies to invite them to pitch for the business, which involves testing the market with a new pilot range. British American Tobacco, along with other tobacco companies ...
Joint finally opens for business
31 May 2012 | by Jeremy Lee
The agency start-up being launched by Richard Exon and Damon Collins, the former chief executive...recording studio in Chiswick, West London. Exon said that the name was chosen to illustrate the agency ... agencies, but would work with whoever would be right for the brief. The pair resigned from RKCR/Y R in September last year and left the agency in March. They have since been on gardening leave and under a non ...
Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ... . As part of the campaign, Work Club, an Old El Paso roster agency, produced the outdoor ads. In the past ...
Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
As clients demand truly integrated communications solutions at a cheaper price, media agencies have...quickly, do clients look to their media agencies to offer more consultancy advice than before? While ... as ever; media is still only a small part of their day job. Agencies now have to package and sell ... the better. - How has the relationship between client and media agency changed over time? The biggest ...
Why does adland need a new creative agency?
31 May 2012
's organisation and externally between their marketing agencies, the ability to work well in partnership ... of the big agency factories. Instead, we will start lean and stay lean. If recent history in business ... their budgeting processes and think differently about every element of their business. Including their agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
