01 Jun 2012
| by Nicola Clark
agency.
He went on to land a role as a temporary marketer at Research in Motion, working on BlackBerry ...
.
'It generally required me to travel frequently, sometimes three to four flights a week, which got a ...
.
She has been travelling for a year while advising a charity based in London on a product launch ...
31 May 2012
| by Anne Cassidy
British American Tobacco is looking for a digital agency to handle the launch of a new range...The group, which owns brands including Dunhill, Kent, Lucky Strike and Pall Mall, has been in direct contact with digital agencies to invite them to pitch for the business, which involves testing the market with a new pilot range.
British American Tobacco, along with other tobacco companies ...
29 May 2012
| by Gordon MacMillan
, created by social agency Headstream, was whittled down from a crowd-sourced list of more than 300 ...
25 May 2012
| by Daniel Farey-Jones
that we are working with the best agencies to deliver our ambitions.
"The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
23 May 2012
| by Sarah Shearman
the agency has suggested McCann Milan originally created the ad.
The voiceover stated: "Feel more ...
-sync".
It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
16 May 2012
| by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
15 May 2012
| by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
15 May 2012
| by Hannah Crown and John Owens
Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop...not comment on these claims, and said the agency shift comes as part of regular reviews of supplier ...
at this stage, but this is not a factor in the way we manage our UK PR agencies.
AstraZeneca, which ...
10 May 2012
| by Rachel Barnes
year he called for agencies to refocus around the consumer, not the client, and to shift their centre ...
and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ...
've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ...
04 May 2012
| by Matthew Chapman
, including an icon featuring an asthma inhaler for asthma services or a plane for the travel vaccination ...
." The icons been designed by Boots' ad agency Mother.
The new messaging will be communicated in press ...