Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
it emanates from an agency that might nurture some kind of preferred outcome. Let's not allow our justified ...
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The Red Brick Road wins £2m ADT task
31 May 2012 | by Sara Kimberley
The agency won the account after a two-way pitch. ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead ... presented by The Red Brick Road team. The agency has a proven track record in delivering innovative ...
Tria Beauty appoints UM London to £1m media account
30 May 2012 | by Maisie McCabe
Beauty has not had a UK planning and buying agency before. All creative will initially be made in ...
Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
departments' sluggishness in responding to fast-changing preferences. This is equally true for some agencies ...
EdenCancan look to expand market for Duchamp
28 May 2012 | by John Owens
The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... , the agency will be looking to link Colarossi s AW12 menswear collection with suit-wearers who might otherwise ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
help with our marketing activity. We work with Deng's sponsors and management agency to develop ...
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
not consider before receiving the DiscountVouchers.co.uk newsletter. The agency will also aim to encourage ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
Marketing in February. Dom Hodge, planning director at specialist music marketing agency Frukt, agrees ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...
Casio hires Exposure for consumer drive
21 May 2012 | by Sara Luker
Exposure has been hired as the watchmaker s retained PR agency after working for the company on a project basis. The agency is charged with raising awareness of Casio s motorsport inspired Edifice range. Exposure will target men, aged 35 and upwards, who appreciate speed, reliability and precision engineering ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
