Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
6. Nike 'Mario Balotelli' by Agence Leg, France 5,390 shares this week All time: 45 ...
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Honda picks Bottle PR ahead of Civic launch
01 Jun 2012 | by John Owens
The agency has been brought in for a three-month project brief around the launch of the ninth generation of the car in the UK. It will work on securing coverage within the lifestyle press by reflecting ... . In April PRWeek reported that the car giant was on the lookout for a social media agency to move away ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...
Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
Hailo, the black cab app, has called in agency support to ramp its consumer presence in London...The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... s largest app-based taxi networks. The move to hire agency support comes as Hailo is facing increasing ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...
Lucre to lobby for improved child travel safety for BubbleBum
10 May 2012 | by Hannah Crown
BubbleBum, a blow-up seat which sells in 24 countries, has brought the agency in to lobby ... of 12 unless they meet a height requirement. The agency also takes on press office and social media ... showed that last year 1,423 children aged 11 and under were killed or seriously injured while travelling ...
Jaguar to air Homeland-themed ad
03 May 2012 | by Maisie McCabe
convertible sports car next spring. David Amodio, agency principal at Channel 4, said: "Sometimes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
