Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
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Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
. The agency launched a 'Tweets for Eats' competition, encouraging offices in central London to tweet 'give me ... and its motivations (agencies are competitive, chat in the office about fun online offers and are big ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Pizza Hut appoints Lexis for consumer brief
09 May 2012 | by John Owens
Lexis won the brief after a five-way shoot-out (revealed in PRWeek, 13 January). The win comes after the consumer agency s acquisition of social and media marketing agency Paratus Communications last week. Pizza Hut head of marketing Chris Tebben said: Pizza Hut UK is taking huge strides to create ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
rat a mile off.' In the agency's 2011 'The truth about youth' research, which surveyed 7000 16 ... at youth marketing agency Livity, the key to marketing to a generation that feels entitled to everything ... cause-related marketing, according to Callum McGeoch, creative director at youth marketing agency ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
) PERSONAL FILE Lives West London. Family Wife and two daughters. Hobbies Travelling. 'I love ...
Little Chef brings in Parker Hobart for consumer work
11 Apr 2012 | by Matt Cartmell
Little Chef has appointed Parker Hobart as its retained consumer agency, as it 'aims to return...The agency s role will be to provide consumer PR and marketing support as the business approaches the key summer trading period. The agency said it was supporting Little Chef as it aims to return ... business. We wanted to work with a boutique agency that genuinely understood the collective goal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
