Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
agency Starcom with Sports Revolution. Activation has been entrusted to sports sponsorship specialist ...
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Immediate Media prepares for job cuts across sales and editorial
01 Jun 2012 | by Nick Batten
, sent a memo to agencies and key contacts, seen by Media Week, stating: "We have been considering ...
Graham Duff takes non-executive chairman role in Miroma reshuffle
01 Jun 2012 | by Mark Banham
creative agency Coolpink. Follow Mark Banham on Twitter @Banham72 ...
ABC provide first verification certificates for online ad providers
01 Jun 2012 | by Maisie McCabe
verification (CV) tools used by media agencies to ensure online ad placements fit advertisers campaign ...
Garmin signs six-figure deal with Sugar's Amscreen
01 Jun 2012 | by Maisie McCabe
behind it, and has plans to develop both so it can provide more flexible services to brands and agencies ...
The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
,' says Rupert Pratt, managing director at agency Generate Sponsorship. He cites the Royal Opera House ... , development director at sponsorship agency Kallaway, says BP's decision to maintain the sponsorship was 'a ...
Ernst & Young appoints UM International for global media
01 Jun 2012 | by Maisie McCabe
media planning and buying account after a final shoot-out against market intelligence agency EI.-...UM International picked up the business following a review handled through the AAR . It is believed that the other agencies involved in the process were Mindshare and Starcom. UM International ... will not affect the relationship Ernst Young has with agencies in its individual territories, its regional ...
Oxford Circus and King's Cross among first to receive Wi-Fi
01 Jun 2012 | by Arif Durrani
around the capital with up-to-the-minute TfL travel information, access social media whilst they wait ... customers will soon be able to connect to the internet for live travel information while ...
Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
6. Nike 'Mario Balotelli' by Agence Leg, France 5,390 shares this week All time: 45 ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
The research director of a media agency once explained away statistics showing that a growing number of teenagers have dumped a 'significant other' via text message, as evidence that young people were 'embracing new platforms to better communicate'. In the Facebook era, where the ups and downs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
