The age of the interim marketer
01 Jun 2012 | by David Benady
, according to McCormack. One of her recent roles was at travel brand Secret Escapes, where she spent five ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
. 'It generally required me to travel frequently, sometimes three to four flights a week, which got a ... . She has been travelling for a year while advising a charity based in London on a product launch ...
Tourist numbers to dip before Olympic boost
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
According to a report by travel technology companies Forward Keys and Amadeus, there has been an 8% year-on-year decline in bookings for trips to the UK from overseas for the three weeks prior ... just before the games simply means that tourists are choosing to travel around the peak time to avoid ...
Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
to Germany and encourage travellers to take short breaks to Berlin....of skills to help us increase the number of UK leisure travellers choosing Lufthansa to fly them to Berlin ...
BA names Hamish McVey as head of brands
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
with customers, giving them a consistent brand experience wherever they may be travelling to or from with British ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
John Lewis is opening its first "shop within a shop" after partnering with luxury travel company...John Lewis Travel Insurance to its customers and become the travel partner for John Lewis' Gift List ... . The deal between John Lewis and Kuoni means that the department store's previous deal with travel partner ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
traveller affluent guests that are optimistic and who comfortably mix business and leisure; they like ... of the car rather than the label. We are as focused on UK outbound travel as we are inbound, so we are actively promoting Sheraton Club. It has strong appeal to the high-end business traveller who wants ...
Brand Manager of the Week: Natasha Whiting
16 May 2012
, photography and travel. If you weren't you, who would you be? I love my life and can't imagine being ...
Q&A: Tony Wang, general manager Twitter UK
15 May 2012 | by Sarah Shearman
, from entertainment, to broadcast, tech, telecoms and travel. What we are now seeing is as new brands ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand management ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
