Campaign: Consumer - Floridita hits the spot with Cuban venues
01 Jul 2005 | by Maja Pawinska
event organisers. The target media were food, drink, music, travel and cigar writers on national weekend ...
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Media Analysis: Pictures pave way to magic of travel
15 Jul 2005
Williams investigates what it takes for PROs to secure a prominent spot inside the major consumer travel...In spite of an economic slowdown, travel remains a vibrant business in the UK. Government ... . But the glossy consumer travel magazine market is anything but an easy ride. The Association of British Travel Agents' magazine Travel Spirit folded in January because of intense competition for the 'centre ground ...
Cuban tour operator hires Rooster
01 Jul 2005
The agency will provide a press office function for the company, which offers 'exotic escapes at affordable prices' and is based in north-west London. Rachele Grieve has joined the travel specialist agency as a senior account manager from Cellet Travel Services and leads an account team that reports ...
Egypt tourist board seeks agency
17 Jun 2005 | by Sarah Robertson
-haul sector is suffering from the budget-flight-led independent travel boom. British Airways franchise partner GB Airways recently started flying to Cairo to allow easier travel within the country ...
News Brief: Travel
13 May 2005
Malaysia Airlines has hired Ogilvy PR Worldwide following a four-way pitch (PRWeek, 8 April).
BA hosts online 'auction' for Euro comms account
13 May 2005 | by Sarah Robertson
competes in this market with its 'Euro traveller' ticket. Pre-tax profits more than doubled last year ...
Whitbread to overhaul restaurant PR strategy
29 Apr 2005 | by Tom Williams
Whitbread's non-restaurant businesses, David Lloyd Leisure and Premier Travel Inn. David Lloyd Leisure does ...
Eurostar to promote faster links
29 Apr 2005
With a journey time from London to Paris shrinking to just over two hours, Eurostar will attempt to convince all travellers that there is no longer any point in flying. Director of comms Paul Charles said the account would be worth between £250,000 and £500,000. Agencies have yet to be shortlisted, but Charles ...
Opinion: Leader - Embracing change is right strategy for TUI
15 Apr 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com
Last Friday BBC2's The Money Programme ran a piece called'Sunset for the Package Holiday'. The documentary confirmed what many travel industry analysts have been saying for years: the traditional package ... relying on high-street travel agent packages. But for a long time the big brands in the market, Thomson ...
One&Only brings in specialist duo
15 Apr 2005 | by Ian Hall
The Kerzner International-owned company has called in start-up outfit Mango PR to promote the brand to travel journalists. The Communication Store, meanwhile, is targeting fashion and beauty editors to promote facets of One Only's offer, such as its hotels' luxury spas. One Only PR director Julia Record ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
