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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

. 'It generally required me to travel frequently, sometimes three to four flights a week, which got a ... . She has been travelling for a year while advising a charity based in London on a product launch ...

The age of the interim marketer

01 Jun 2012 | by David Benady

, according to McCormack. One of her recent roles was at travel brand Secret Escapes, where she spent five ...

Oxford Circus and King's Cross among first to receive Wi-Fi

01 Jun 2012 | by Arif Durrani

around the capital with up-to-the-minute TfL travel information, access social media whilst they wait ... customers will soon be able to connect to the internet for live travel information while ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

Travel website Expedia has hired Fleishman-Hillard to handle its PR across the UK, Germany, Italy.... The move to hire a fresh agency comes as Expedia faces a crowded online travel market with sites ... to pitch were asked to demonstrate how they would use Expedia s people shaped travel comms strategy to help it deliver a personalised travel service and position it as a trusted travel partner. Expedia ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

and the stories. Time zones and travel schedules fight you. I often envy colleagues in politics, or media ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

impressions is concerned. Travel and finance brands are exploring RTB's potential too, primarily due ...

Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing

05 Apr 2012 | by Ben Hall

the only April Fool's Day activity from brands this year to make the chart. ' The road we've travelled ... ,228 shares 3. Obama for America 'the road we've traveled ...

Campaign Viral Chart: Dancing toddler knocks Kony off top spot

30 Mar 2012 | by Ben Hall

' and 'The road we've traveled' have entered the top 10. 'Obamaville', a tale of despair centred around ... the most popular shared more than 10,000 more times than the pro-Obama 'The road we've traveled ... 7. Obama for America 'the road we've traveled' by Electric Kinney Films 14,432 shares this week ...

Hotels.com brings in Diffusion to promote mobile services

27 Mar 2012 | by Sara Luker

Travel search site Hotels.com has hired Diffusion to highlight its mobile services to UK consumers....on how mobile technology is changing the travel industry, positioning Hotels.com as a pioneer ... at Diffusion, said: The Hotels.com app offers the spontaneity that travelling consumers need, whether ...

Expedia seeks single agency to consolidate consumer PR

21 Mar 2012 | by Sara Luker

Global travel company Expedia is on the hunt for a single agency to manage its consumer PR...on the company s European marketing platform People Shaped Travel , which Expedia uses to work with its ... Travel" communication platform . Jill Lloyd, senior PR and social comms manager, EMEA, said: We ... to show a strong understanding of the cultural nuances of German, French, Italian and British travellers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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