MEDIA: MEDIA CHOICE; Banners
10 Oct 1996 | by FABIENNE TYLER
Fabienne Tyler Chair, DMA/Royal Mail Direct Marketing Awards Committee
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It seems to me that customer magazines, in the field of insurance, travel, retail or whatever, are generally united by just one thing - and no, it s not often the customer. Somehow they are dedicated to the pursuit of an editorial format which says Whatever you do, don t rock the boat. Stay bland.
Fabienne Tyler Chair, DMA/Royal Mail Direct Marketing Awards Committee
Robert Horler, the managing partner of Carat, chooses the ambient media campaign which ran around...Robert Horler, the managing partner of Carat, chooses the ambient media campaign which ran ... smile to an England performance. Client Zoofootball.com Creative Do Media agency Rocket Media planner and buyer Danny Stickney Brief Raise awareness of the sports website among football ...
-response advertising campaign on Classic FM through The Media Factor....The Water Suppliers Association has launched a pounds 400,000 eight-week direct-response advertising campaign on Classic FM through The Media Factor. The campaign aims at turning around consumer attitudes to the water industry and focuses on different initiatives around the UK, including a ...
up for the appointment is another matter. Media planner/buyer: Nigel Robinson, TMD Carat ...
. It was negotiated between Flextech and Greenfingers.com s media planning agency, Equinox Communications..... It was negotiated between Flextech and Greenfingers.com s media planning agency, Equinox Communications ... -profile promotional campaigns to drive share. The channel has also handed Premier Media the contract to publish its ... launches this week to coincide with the FA Cup Final and Euro 2000. Zenith Media is launching ...
. Switchdigital, comprising Talk Radio, Ginger Media Group, Clear Channel International and Carphone Warehouse ... General Trust and Soul Media, is offering eight services. Score Now, a partnership between Scottish Media, Guardian Media Group and GWR Group, proposes nine services. The first digital multiplex licence ...
magazine publisher Imagine Media. The takeover will establish Future as a market leader in PC games ... management structure at Orchard Media. Robert Pocock, appointed chief executive of Orchard in March, has ... programme alone. BBC World, the TV news and lifestyle channel, has appointed Media Edge, a Young ...
Communications and Roland Agambar, formerly media and advertising executive, has been promoted to media ...
that the figures made Adshel the third-fastest growing UK media brand, behind Classic FM and Nickelodeon ... sales for its two stations will be handled by Media Sales and Marketing. The incumbent, Katz Radio ...
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