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Homeware retailer, HomeSense, has appointed Havas-owned Arena Media to handle its online...footfall over key retail periods. Laura Braithwaite, client services director at Arena Media, said: "We ... media opportunities with them." HomeSense was launched in the UK in Poole, Dorset in 2008,and claims ... in the UK. The win helps expand Arena Media's retail credentials following its recent Sports Direct win ...
moved its media planning and buying account to TCS Media....The account, worth 750,000, was moved after a four-way pitch with other undisclosed media agencies. TCS Media, whose other clients include retailers Hamleys and Laura Ashley, will be responsible ... , through to senior qualified solicitors. Mandy Eldridge, TCS media manager who led the pitch, said: "We ...
Text-based question and answers service 63336 has appointed All Response Media to handle its media...', with answers to all questions. In addition, the campaign will include outdoor, ambient and social media ... Response Media, said: "We aim to show how our approach to practical analytics, combined with leading edge media planning, will deliver the aggressive growth expectations within this exciting new marketplace ...
Havas-owned Arena Media has won the £2m media planning and buying account for Nestlé-owned weight...media controller and agency liaison, Ian Pawsey. ...
LighterLife, the weight-loss organisation, is reviewing its creative and media accounts....The company, which spent nearly 3 million on ads over the past 12 months, currently uses Carat Manchester, formerly Feather Brooksbank, for media. Creative is handled by Cheethambell JWT. The review, through the intermediary Haystack, follows the appointment of Saatchi Saatchi to create a New Year ...
Lloydspharmacy is reviewing its £3 million media planning and buying account....Universal McCann Birmingham currently handles media for the UK pharmacy chain, which has approached agencies ahead of a pitch for the business. Lloydspharmacy, which is handling the review without an intermediary, said that it has invited four agencies to pitch and is not looking to add further ...
Asda has appointed Carat to its £12 million regional media planning and buying business....The account was previously held by Brilliant Media but the appointment consolidates Asda ... media account. As one of its biggest clients, the loss of Asda is a blow to the Leeds-based Brilliant, which is also waiting to learn the result of a pitch for DFS, which spends 87 million on media ...
ZenithOptimedia has retained the combined £7 million UK media planning and buying account...Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...
Lufthansa-owned airline British Midland International is folding its £5m bmibaby media account...to be driven by a desire to centralise its media business. Martin Smith, head of marketing at Bmi Baby, confirmed approximately 4.6 million of media spend will be split equally over offline and online channels. MPG Media Contacts won the 11m bmi media account , following a review in July 2008 . PHD ...
PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1...Saunders on executing a media plan to raise awareness of PayPal's services. Carat previously handled media for PayPal, after winning the account in July 2010. Krow continues to handle PayPal's creative. Alan Brydon, the head of investment at MPG Media Contacts, said: "We're looking forward to helping ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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