23 Apr 2004
| by Robin Hicks
of the global media networks and, as usual, the results are likely to start a heated debate....media for almost four decades is ranked fifth overall, level with MPG and Starcom, whose billings ...
, but Carat's C is about Kemoun and Rebbouh, known in media circles as "the twins".
Proteges of the Carat co ...
, who succeeded them as the head of Aegis Media Europe, plays down their departure. "We have a thousand ...
03 Apr 1998
| by ALASDAIR REID
It has been a strange couple of weeks in the normally sedate
backwaters of media research. First...It has been a strange couple of weeks in the normally sedate
backwaters of media research. First ...
from the old. Two media research veterans have been appointed to
try to find out why.
Cynics ...
dangerously unstable mood. As one
senior media research director puts it: They have been running the NRS ...
13 Feb 1998
| by EMMA HALL
Levi s unveils its latest TV and cinema commercial this week,
tremor by Bartle Bogle Hegarty....Levi s unveils its latest TV and cinema commercial this week,
tremor by Bartle Bogle Hegarty.
An earthquake in Los Angeles provides the commercial s dramatic setting
and emphasises the reliability of Levi ...
broke in the Brit Awards programme on ITV on Tuesday
night. Media planning and buying is by Motive.
...
26 Feb 1999
| by ANNA GRIFFITHS
Since accepting the post of editor of Marie Claire, Liz Jones,
deputy editor of The Sunday Times Style magazine, has been feverishly
taking the herbal Prozac, St John s Wort, to keep her going. I don t
know what I would be like without it, says Jones, who mulled over the
job offer for three days before...
06 Aug 2004
| by Jeremy Lee
that it mocked people with illnesses, such as Parkinson's disease, which result in body tremors.
20 Feb 1998
| by CLAIRE BEALE
It s only February, but already the media dominoes are starting to
wobble. Just count the number...It s only February, but already the media dominoes are starting to
wobble. Just count the number of global media news stories in the
business press over the past few weeks - evidence of the chain reaction
predicted when WPP announced the launch of MindShare.
Combining the media might of J ...
03 Sep 1999
| by CLAIRE BEALE
The latest media league tables always create a bit of a buzz
because, despite what the tumblers...The latest media league tables always create a bit of a buzz
because, despite what the tumblers ...
tremors of what proved to be a landslide of account
losses.
The truth of its recent UK ...
of some of their more flashy
counterparts. Universal McCann, Initiative Media, Optimedia and Motive ...
19 Jul 1996
San Fermin Festival photograph of
raging bulls, or was it brilliant media foresight? Either way...San Fermin Festival photograph of
raging bulls, or was it brilliant media foresight? Either way, the media
positioning was spot on for an effective communication. Media planner:
Ron Mudge, Saatchi and Saatchi, media buyer: Nik Vyas, Zenith Media,
creative work: Saatchi and Saatchi
...
30 May 2003
| by Jo Bowman
Which media choices are appropriate to cut through the ever-increasing level of clutter in Asia...and sophistication of consumers in individual markets, they also have to tailor their media buying.
In deciding the right media mix, however, there are added complications.
In Asia, what is legal, what is achievable ...
, then, allow their individual country offices to determine how their own media budget is spent ...
12 Apr 1996
James Walker, the media development director at J. Walter Thompson,
chooses CIA Medianetwork...James Walker, the media development director at J. Walter Thompson,
chooses CIA Medianetwork s April Fool s day spoof in last week s Media
Guardian. What are the elements of creative media ...
: first page of the Media
Guardian and a Website as the response vehicle. Full marks for media ...
to remove filters
