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McDonald's 'weather' by Leo Burnett

. Media was bought by OMD and planned by Andrew Lloyd. Jill McDonald, McDonald s chief marketing officer ...

McDonald's 'festive menu 2011' by Leo Burnett

The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...

Media Week Awards revamped for 2011

This year the Media Week Awards have been revamped to recognise the ever-changing media landscape...At Media Week, we observe the media world changing and expanding and we know that advertising is just one part of what media owners, agencies and clients do. As a result we have revamped our awards for 2011 because we see a real opportunity for them to showcase the best of media across "bought", "owned ...

Media360: Pictures from the conference

For those lucky enough to be attending this year's Media 360, and for those unable to make it...The first day of Media360 included a number of keynote sessions and seminars with leading figures from media agencies and owners. Speakers included: Adam Freeman , executive director , Guardian News and Media ; Marc Mendoza, CEO, MPG Media Contacts; Bruce Daisley, sales director, You Tube ...

My Media World: Steve Cox

I have worked in the media since... The mid-1980s, although some reading this some might ... in Kentish Town. There certainly weren t many there when I did. My worst experience in the media ... -2 as my American boss was bored. If there s one thing I ve learnt in the media industry it ...

Media Week launches industry projects and initiatives

During the next two months, Media Week is set to launch a number of industry-based projects...The new features and initiatives form part of Media Week s future plans for taking the brand to the next level and ensure the brand remains the home for everyone working in the media industry. Editor ... , will ensure Media Week contributes to setting the industry agenda and provides news, education and inspiration ...

Media Week introduces paid subscription model

Haymarket Business Media has introduced a digital subscription model across its Brand Republic...As part of these plans, Media Week has launched a number of initiatives aimed at creating enhanced and essential content for the entire media sector. These initiatives include My Media World , Sector analysis, Trend Report , Agency Abode, Media Owner Homes and Media agenda, while a full features list can ...

Flourish picks up Wimpy social media account

Wimpy, the fast-food chain, has appointed Flourish to its social media account.

Domino's launches Facebook 'superfans' social media push

LONDON - Domino's Pizza has launched a new social media campaign on Facebook rewarding users' brand...of Domino's Pizza UK Ireland, said: "Facebook is central to our social media strategy and this application ...

Domino's readies social media 'reverse auctions'

Domino's Pizza is aiming to drive lunchtime traffic with a "reverse auction" social media campaign.... The campaign by Arena Media is the first of a series, according to Domino's. Simon Wallis, sales ... ,000 Facebook fans and its 124,000 Twitter followers. Domino's has been very active in the social media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.