Brand Health Check: French Connection
31 Mar 2010 | by Jeremy Lee
, elegant, mid-priced clothes for men and women. With the help of Trevor Beattie, the brand discovered ...
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What women really want
14 Apr 2010 | by Nicola Clark
women. Trevor Hardy, founder of The Assembly, which handles the Lib Dems' ad account, characterises ...
Profile: Turning the UK into 3D
24 Mar 2010 | by Sara Kimberley
Beattie McGuinness Bungay. It will kick off the 3D TV campaign with a 7m TV push at the end of April ...
Opinion: The Marketing Society Forum - Does Tesco have a role to play in steamy blockbusters?
03 Feb 2010
NO - TREVOR BISH-JONES, CHIEF EXECUTIVE, MYPEOPLEBIZ.COM Tesco's huge success is driven by superb customer insight and/or aggressive pricing. The desire to offer exclusive product is a natural way ... as Hollywood, but it feels a better Tesco fit. NO - ANDREW MCGUINNESS, PARTNER, BEATTIE MCGUINNESS BUNGAY ...
The Week in Marketing
17 Nov 2009
and his social-networking site, HoffSpace. - Cobra appoints BMB Beer brand Cobra has hired Beattie ...
The week in marketing
03 Nov 2009
by Beattie McGuinness Bungay. - Visa in Olympic drive Visa launched its first campaign backing its ...
The week in marketing
18 Aug 2009
of the year. - Umbro top job Nike has promoted marketer Trevor Cairns to the role of chief marketing ...
The week in marketing
21 Jul 2009
Wallace and Gromit.The 30-second ad, created by Beattie McGuinness Bungay, shows the pair attempting ...
Marketing Mole: Who does Google think you are? - Ben Pearman Marketing director, Birds Eye
21 Apr 2009
Pearman has replaced Andy Beattie as Birds Eye's new marketing director, starting in January. www ...
Media: Global continues national roll-out for Heart
17 Mar 2009
Heart became available to nine areas beyond its original three regions in January. It will become available in a further 12 for the first time next week. TV and cinema ads, by Beattie McGuinness Bungay, have been updated. Those shown in London will be voiced by presenters Jamie Theakston and Harriet Scott ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
