How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
, such as British Land or Balfour Beatty for example, which are on paper purely business-to-business entities ...
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Center Parcs TV ad banned
16 May 2012 | by John Reynolds
The TV ad, created by Beattie McGuinness Bungay, aired on 23 January. It showed families taking part in outdoor activities and included a voiceover that said: "What would you like your children to inherit? A house? A clock? The family silver? Or something a little more valuable? The on-screen text ...
Andy Coulson brought focus on Cameron's 'sofa government' at Leveson
11 May 2012 | by Matt Cartmell
revealed no utter bombshells . However, Westminster University visiting professor of PR Trevor Morris ...
Things we like
10 May 2012
names such as Trevor Eve, Brenda Blethyn and Harry Shearer. It's exactly the sort of thing that used ...
Revolution: Social Media - Meet the new social networks
04 May 2012 | by Trevor Clawson
Hardly a month goes by without news of yet another niche social network creating a diversion from Facebook and Twitter. But what potential do they really offer to brands?
Ketchum Pleon head of content Daisy Wallace set to leave
24 Apr 2012 | by Sara Luker
that included BBC News, Tonight with Trevor McDonald and the ITV News. Before her TV work Wallace worked as a ...
CIPR and PRCA respond to IPCC attack on Met Police
13 Apr 2012 | by Matt Cartmell
of Westminster visiting professor of PR Trevor Morris suggested that the Met Police can now adopt a ...
Adwatch (April 4) ) top 20 recall: The Guardian
04 Apr 2012 | by Gareth James, Executive creative director, TMW
3 ( ) Yorkshire Tea Beattie McGuinness Bungay/ MediaCom North 40 ...
Advertising and media industry in youth opportunities push
20 Mar 2012 | by Daniel Farey-Jones
Albion April-Six ATP TV Bang TV Beattie McGuinness Bungay ...
Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Beattie McGuinness Bungay, showcases Cobra as the choice beer to accompany Indian food, while focusing on its heritage and its taste. Supported by cinema and digital activity, the campaign uses the strapline, "Cobra, splendidly Indian, superbly smooth". The TV ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
