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As some of you may already know, I ve spent the last 21 of your earth days in something of a tabloidic two-and-eight. And of all the advice I ve been given over this period, the most oft repeated and strangest so far has been: Make sure you re eating properly, won t you? . This, I hasten to add, coming...
. If perfection is from Mars, then elitism is a product of Uranus. I await my fatwah. Peace. Trevor Beattie is the creative director of TBWA GGT Simons Palmer. ...
be wearing THAT dress and she won t be going home at midnight. Trevor Beattie is creative director ...
. Trevor Beattie is the creative director of TBWA Club Med Project: Club Med Client: Henri de ...
...brown. Ahhh Bisto. Oh. Julie Walters. Why is Julie Walters? Trevor Beattie is the creative director ...
New Year s Eve. Bloody rubbish isn t it? In order to discover why, I recently conducted an experiment under laboratory-controlled conditions.
Rome, 1960. A gangling 18-year-old wins gold at the Olympic Games. Days later he flies home in triumph and, medal still hanging round his neck, marches into his local restaurant to order a steak.
What does it feel like in the new Club World tilting cradle seat...? Well, funny you should ask me that, Bernard, because by some spooky twist of advertising fate, I am at this very moment writing this very column in that very seat in the lump on top of a British Airways jumbo, 45,000 feet above the...
TREVOR BEATTIE...TREVOR BEATTIE I met a girl the other day who wasn t pregnant. Weirder still, she didn t have a pierced belly-button, a Palm Pilot, a bag strap stretched diagonally across her chest, a bottle of (still or sparkling) mineral water or a wheat allergy. She wasn t slurping a tall, skinny ...
TREVOR BEATTIE...TREVOR BEATTIE CREATIVE DIRECTOR TBWA To argue creativity versus hard sell is to miss the point. The real issue is why the mightiest bulk of advertising out there falls under the category mediocre. Why do I see no lengthy diatribes about the appalling dominance of mediocrity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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