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INTERNATIONAL BRIEF: Fleishman-Hillard Link launches office

will share office space with Omnicom advertising sister DDB. MD Li Hong said: 'We see Guangzhou as a

CAMPAIGNS: PRODUCT LAUNCH; Nice Guy shows off his sour side

of the brand through BMP DDB Needham s No More Mr Nice Guy ad campaign. The concept became the central plank of a fully-integrated marketing campaign. BMP DDB Needham saw the chance to develop ... by organising a photo shoot and VNR of the commercial, shot in conjunction with BMP DDB Needham ...

AAR hires Young in bid to increase PR registration

market, AAR has hired Alex Young, currently PR manager at advertising agency BMP/DDB, to head its PR register. Young worked at BMP/DDB for nine years. Her previous experience includes a two-year stint ...

Volkswagen to retain PR in-house as pitches fail

criteria. Meetings were held at the London offices of Volkswagen's ad agency BMP DDB, in what ...

PUBLIC SECTOR: Campaign to woo overseas students to UK

European students, focusing instead on countries including Brazil, Hong Kong, China and India. The US ...

Acquisition: The motives behind Omnicom’s latest buy - Omnicom has had its chequebook out again, this time to buy up Fleishman-Hillard. The move mirrors the approach it has taken to building its advertising agency networks

. This incorporates three worldwide networks: DDB Needham, BBDO and TBWA and is still growing. In January it added ... between DDB Needham s 1980s merger with London agency BMP to create an international first division ...

GLOBAL RANKINGS 2001: Top 25 Global PR agencies

LOCATION KEY Argentina Arg Guatemala Gtm Puerto Rico PR Australia Aus Hungary Hun Romania Rom Austria Aut India Ind Russia Rus Bahrain Bah Indonesia Ids Saudi Arabia ...

GLOBAL RANKINGS 2001: GLOBAL OVERVIEW - Global challenge. Everyone wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought. Claire Murphy reports

in India and Burson-Marsteller in Latin America. Motorola, although retaining Hill & Knowlton as its ... , India and Asia/Pacific. Europe is the easiest to respond to as they're still in the office. India ... Union business, which covers the US, Africa, Western and Eastern Europe, India, Hong Kong, Thailand ...

The view from adland

encourages a strong tribal sense. It makes the discipline stronger, but it also makes it more difficult ...

GLOBAL RANKINGS 2001: ASIA - Eastern promise. The Asian PR scene has been hit badly by the US economic slowdown, but China is emerging as the new centre of PR power. Mark Johnson reports

, the outlook for the region looks poor in the short-term. Agencies in India are also feeling the heat ... three years were a dream script for PR in India. With the growing need for information, both clients ... warnings from the likes of Amazon.com and even local tech majors like Infosys - India began tightening ...

 

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