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NEWS ROUNDUP: FFI Beatwax goes tribal

Tribal Gathering. The agency has been briefed to promote events in the UK, Denmark and the US in 1998...Youth marketing agency FFI Beatwax has been hired by Universe, the organisers of dance event Tribal Gathering. The agency has been briefed to promote events in the UK, Denmark and the US in 1998. FFI Beatwax handled broadcast media for the event last year. Other clients include Rizla and Nike. ...

INTERNATIONAL: Citibank to launch campaign to commemorate anniversary

. The campaign will target six markets, Singapore, Philippines, Hong Kong, China, India and Japan. In Singapore

BORDER LINES: MILAN - Regus plans Italian expansion

three business centres in Italy and plans to expand into Africa, the Middle East, India and North.... The company has three business centres in Italy and plans to expand into Africa, the Middle East, India ...

London plans promotional blitz

, the priority is to access markets such as China, Russia and India, said VisitLondon chief executive James ...

CAMPAIGNS: It’s pink faces all around for Barbie - Brand Awareness

carried the story as did the Times of India. Mattel estimates that in total, media coverage ...

FOCUS: YOUTH MARKETING - Dipping into the fountain of youth - Feel out of touch with the young people of today? PR specialists are tapping into the 1990s phenomenon that is Girl Power and can put client brands centre stage at festivals

at the Tribal Gathering built on its Antarctica ad campaign which features ants carrying a bottle ...

Focus: Conferences and Exhibitions - Coming up with a crowd puller/No longer the beanos of the 1980s, the new breed of conference is being viewed as a valued element of communications strategies. Sue Bryant reports

, India and southern Africa all vied for attention at Confex, while destinations battered ...

 

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