27 Apr 2011
restaurant opened in Des Plaines, with three documentary style commercials from DDB Oslo....The campaign, also called "1955," pays tribute to the iconic brand s beginnings through the recollections of original customers and employees.
DDB Oslo, which conducted the search in the US for the chain s first customers and employees, found Glen Volkman, one of McDonald s first customers on opening ...
14 Jan 2011
| by Magz Osborne
NEW DELHI - Starbucks Corp. has teamed with Tata Group to open outlets in India, targeting...consumer, and he directly attributes India s rise in coffee consumption to that demographic.
Singh says the two most obvious challenges facing Starbucks are that India is traditionally a nation of tea drinkers, and that the South of India is very used to South India filter coffee, which tastes very different. There are also ...
12 May 2009
The French fry is the focus of this latest work for McDonald's as a horde of miniature people living in the depths of a car enjoy a short-lived hope of gaining sustenance from a fallen chip before a hand swoops down to rescue it.
06 Jul 2009
| by Joe Thomas
account, following a final shoot out against DDB.
07 Feb 2011
| by Daniel Farey-Jones
Spots for Bud Light by DDB and Doritos by Goodby Silverstein were America's favourite ads during...Light 'dog sitter' by DDB
Doritos 'pug attack' Goodby Silverstein ...
25 Jun 2010
| by Giles Hedger and Marc Giusti, Leo Burnett
to Spread Manure on a Steep Incline. And yet, adland is a war-zone of battling guilds and tribal jealousies ...
by clients through budgets and agency relationships denoting not a technical difference, but a tribal one ...
23 Sep 2008
| by Jane Simms
ran last summer, was filmed on a working tea plantation in India, helping to reinforce ...
. The surprise, here, is the falling sales of Marmite. A campaign by DDB London, featuring Paddington Bear ...
28 Jul 2009
| by Staff
markets - look at Tata's Nano car ( 1300 in India) to understand how that discount brand' will expand India's car market. Maybe James Murphy, founding partner, Adam Eve What customers have ...
07 Dec 2011
| by Rachel Barnes
powerful than ever.'
BRIC: BRAZIL, RUSSIA, INDIA AND CHINA
While domestic economic news might ...
to marketers - creatively and commercially - was to understand India's diversity, he said.
'It is a statistician's dream, but a marketer's nightmare,' he added. 'However, India is an inspiring training ground ...
07 Dec 2010
| by Helen Edwards
fare well in 2011. Volcanoes permitting.
Atheist
Former DDB planner David Bonney believes ...