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VW rethinks UK digital strategy
04 Mar 2008 | by Staff
It is rolling out a heavyweight campaign based on the premise that it has put as much effort into creating its website as its cars. The work, created by Tribal DDB, incorporates a short film showcasing the creation of the site, positioned as a state-of-the-art online showroom for potential customers (Marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
