Virgin Media 'our house' by DDB UK
07 Feb 2011
DDB has launched its first brand-focused work for Virgin Media since it won the £71 million account
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Campaign: Rocky Taylor: One Stuntman, One Legacy Client: Remember A Charity PR teams: DDB UK; Good Relations Timescale: July-September 2011 Budget: 291,000 OBJECTIVE To provoke a conversation about a taboo subject among those aged 50 and above. STRATEGY AND PLAN ...
DDB has launched its first brand-focused work for Virgin Media since it won the £71 million account
arena, and has a loyal, almost tribal, fan base. Our job is to unlock its potential even further ...
and DDB. Thomas said: 'Last year, agencies probably decided to see how the first year worked ...
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