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Can the direct tribe deal with the engagement landgrab?

01 Dec 2011 | by Daniel Farey-Jones

to sell more daring work was a popular view, which was expressed in tribal terms by the event s chair ...

Tribal Fusion boosts targeting ability with BlueKai data

26 Sep 2011 | by Daniel Farey-Jones

Online ad network Tribal Fusion has struck a deal to more deeply integrate BlueKai Exchange...BlueKai claims its exchange is the world's largest marketplace for anonymous third party audience data. The agreement enables display campaigns planned and bought through Tribal Fusion ... and reducing set-up times, Triabl Fusion said. Doug Conely, senior director of data and targeting at Tribal ...

Dunnhumby's media evaluation tool threatens the long view

23 Oct 2007 | by Jane Simms

profitable. Les Binet, European director at DDB Matrix, also warns of the dangers of forced correlations ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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