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Tribal Fusion boosts targeting ability with BlueKai data
26 Sep 2011 | by Daniel Farey-Jones
Online ad network Tribal Fusion has struck a deal to more deeply integrate BlueKai Exchange...BlueKai claims its exchange is the world's largest marketplace for anonymous third party audience data. The agreement enables display campaigns planned and bought through Tribal Fusion ... and reducing set-up times, Triabl Fusion said. Doug Conely, senior director of data and targeting at Tribal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
