Ian Monk: Football gets its priorities right
22 Mar 2012 | by Ian Monk
testimony than any courtroom pleadings could against allegations of racism or tribalism. The football family ...
Click
to remove filters
TBWA\Worldwide, an Adidas roster agency, won the business after a final pitch against Mother and DDB. Sid Lee, the roster agency that handled Adidas last World Cup campaign and won the global account from 180 Amsterdam in 2010, was knocked out of the running at an earlier stage along with Bartle ...
testimony than any courtroom pleadings could against allegations of racism or tribalism. The football family ...
DDB Berlin's new spot for Reebok features Chad Ochocinco of the New England Patriots.
The 12-month deal was brokered by UM London an allows the wine label to become associated with Sky's coverage of major sporting events. The agreement commences in September 2011, in time for the Rugby World Cup, and throughout the London 2012 Olympics. DDB Sydney and Duke Earl have created a series ...
Fitness brand Reebok has appointed Tribal DDB New York to handle its global digital account....It is not clear whether there was a pitch for the account, although Reebok already has a relationship with the Omnicom holding company through its advertising agency, DDB Berlin. Tribal DDB New York has been tasked with developing a digital strategy with an integrated approach, to extend consumer ...
The in-house produced ad featured a group of Australian football fans, known as Socceroos, at a language class in South Africa. But after the fans fail to pick up the language from their teacher, who is dressed in an African tribal outfit, they demand a refund. Efforts by the fans to win a refund prove ...
the badge is something that motivates and drives a set of behaviours. Deeply tribal at one end and passive ...
DDB's worldwide chief, Bob Scarpelli, wasn't sure how ads would meet with consumer expectations...is the chairman and chief creative officer at DDB Worldwide. ...
one city to another if they feel like it -- just don t get the tribal nature of UK football fans ...
agency side of the business, with roles at DDB London as well as several digital agencies. In 2001 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.