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Do agencies require a creative code?

Rarely does an ad provoke such outrage across continents that Sir Martin Sorrell - arguably the most powerful figure in global communications - has to apologise for it. Indeed, there has not been such a rumpus since the summer of 2009. That was when the conservation charity WWF and DDB Brasil were ...

Marmite 'Ma'amite' by DDB UK

DDB has created the "Ma'amite" campaign to raise the profile of the limited-edition Jubilee jar.

Volkswagen Polo 'stay in safe hands' by DDB UK

DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a

DDB takes emotional approach for new VW Polo campaign

DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father...aims to position the Volkswagen Polo as a small but trustworthy car. DDB's previous work in 2010 ...

City & Corporate: Duffy leaves Tulchan in 'mutual decision'

with the firm. He has also held senior management and commercial roles at Omnicom advertising firms BBDO and DDB ...

Playboy 'press to play' by DDB Paris

DDB Paris has launched its first global film for Playboy Fragrances. The film was directed...In October last year, DDB Paris won the pitch for Playboy Fragrances international communications. Playboy is launching a range of shower gels, body sprays and, later this summer, fragrances. ...

Private View: Gerry Moira and Cilla Snowball

made, DDB. The Adidas "take the stage" campaign, created by the Canadian hotshop Sid Lee, captures ...

EBLEX appoints BMB to promote red meat

\London previously handled the EBLEX ad business, having won the account in a pitch against DDB UK in February 2009. Other AHDB roster agencies include Archibald Ingall Stretton, DDB UK, JWT London and The Red Brick Road ...

TBWA\Worldwide lands Adidas World Cup 2014 brief

TBWA\Worldwide, an Adidas roster agency, won the business after a final pitch against Mother and DDB. Sid Lee, the roster agency that handled Adidas last World Cup campaign and won the global account from 180 Amsterdam in 2010, was knocked out of the running at an earlier stage along with Bartle ...

Diary: Kindred hustle to title

Teams from Bartle Bogle Hegarty, Adam Eve, DDB, Dare and JWT, as well as one from Campaign, battled it out for the coveted silver plate. After a fraught few rounds during which countless balls and pints were sunk, JWT and some very fresh-faced pool sharks from Kindred went head to head in the final ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.