Marmite 'Ma'amite' by DDB UK
16 May 2012
DDB has created the "Ma'amite" campaign to raise the profile of the limited-edition Jubilee jar.
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Rarely does an ad provoke such outrage across continents that Sir Martin Sorrell - arguably the most powerful figure in global communications - has to apologise for it. Indeed, there has not been such a rumpus since the summer of 2009. That was when the conservation charity WWF and DDB Brasil were ...
DDB has created the "Ma'amite" campaign to raise the profile of the limited-edition Jubilee jar.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.