CAMPAIGN CRAFT: CAMPAIGN CRAFT: Profile; Laissez-faire attitude is the key to Cox’s success
03 Nov 1995 | by JIM DAVIES
Jim Davies discovers that Tony Cox s radical style of management really works If BMP DDB ... in the UK (he spent five years in charge at DDB Needham before it merged with BMP in 1989). Softly ... appointment as DDB s creative director in 1983. Cox may be modest about his own achievements ...



