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NEWS: BMP reveals TV recruitment spot for Unison

BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public...BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service union, with a pounds 1.2 million TV push to recruit more members. In what Unison s general secretary, Alan Jinkinson, described as a giant leap for trade unionism , Unison is claiming ...

MEDIA: FIRST XV: AN EXPERT’S VIEW’

been Jeremy Guscott. Mike Rayner, rugger bugger, is a board account director at BMP DDB ...

CLOSE-UP: LIVE ISSUE/UNBUNDLING MEDIA; Can shops unbundle media but retain a culture?

such as Bartle Bogle Hegarty, GGT, BMP DDB Needham and Collett Dickenson Pearce, which have all addressed ...

MARKETING FOCUS: Adwatch of the year

Lowe Howard-Spink 488 14 Walkers Crisps BMP DDB Needham/The Media ... BMP DDB Needham/The Media Centre 80 11 Andrex Toilet Tissue J Walter Thompson ... -Spink 75 14= Eurotunnel Le Shuttle BMP DDB Needham 75 16 Sainsbury ...

THIS WEEK: STOP PRESS

agency BMP DDB Needham, will begin running this week. Post Office DRTV, which has 500 screens ...

NEWS: Bad commercials are turning audiences off

advertising, such as Abbott Mead Vickers BBDO, BMP DDB Needham and Bartle Bogle Hegarty, but I am worried ...

NEWS: BMP changes tack for debut Budweiser film

BMP DDB Needham unveiled its first Budweiser work this week following Anheuser...BMP DDB Needham unveiled its first Budweiser work this week following Anheuser-Busch s international realignment of its business into the DDB Needham network in March (Campaign, 3 March ... -caked face causes a stir, because it resembles a tribal mask hanging on the door post. But after the driver ...

CAMPAIGN CRAFT: CRAFT SECRETS; Armchair thriller of an ad gives Barber the look he wanted

Man and cow alike risked their lives all for the sake of Sony, Jim Davies writes In a sense, there s no secret to BMP DDB Needham s spectacular armchair commercial for Sony s Super Trinitron wide-screen television. What you see is what you get: a besuited man sitting in a red armchair ...

CAMPAIGN CRAFT: THE CREATIVE ISSUE; Are we getting bored of jazzy post- production techniques?

. Daniel Barber was the only director to pitch a live-action solution to BMP DDB Needham s script ...

SUPPLEMENT: EUROPEAN BRANDS; European Private View

Brief: Show the benefits of the Sony Trinitron Agency: BMP DDB Needham Writer: Mike Boles Art ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.