CAMPAIGNS: PRODUCT LAUNCH; Nice Guy shows off his sour side
24 May 1996 | by MICHAEL KAVANAGH
of the brand through BMP DDB Needham s No More Mr Nice Guy ad campaign. The concept became the central plank of a fully-integrated marketing campaign. BMP DDB Needham saw the chance to develop ... by organising a photo shoot and VNR of the commercial, shot in conjunction with BMP DDB Needham ...



