to remove filtersThe view from adland
20 Sep 1996 | by STEVE BEVAN
encourages a strong tribal sense. It makes the discipline stronger, but it also makes it more difficult ...
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FOCUS: HI-TECH PR; Breaking down the network frontiers
27 Sep 1996 | by DANNY ROGERS
is involved in developing the worldwide Digital brand alongside its advertising agency DDB Needham ...
DIARY: IGA Zulu prepares for his tribal gathering
26 Jul 1996
Drinks at home with the rising star of oil industry lobbying Lord Paddy Gillford and his wife Cara was a rather exclusive affair - after all how many parties in London can claim to have an honorary Zulu on the guest list.
FOCUS: MARKET RESEARCH; Taking research streets ahead
26 Jul 1996 | by MARY COWLETT
. Commissioned by a consortium of companies ranging from NatWest and Tesco to BMP DDB Needham Worldwide ...
CAMPAIGNS: PRODUCT LAUNCH; Nice Guy shows off his sour side
24 May 1996 | by MICHAEL KAVANAGH
of the brand through BMP DDB Needham s No More Mr Nice Guy ad campaign. The concept became the central plank of a fully-integrated marketing campaign. BMP DDB Needham saw the chance to develop ... by organising a photo shoot and VNR of the commercial, shot in conjunction with BMP DDB Needham ...
NEWS: Agencies set to gain in Euro currency push
04 Apr 1996 | by JOHN-PIERRE JOYCE
advertising and PR group, Kendo beat four other shortlisted firms for the job - DDB, Reflections, Aldedia ...
NEWS: Volkswagen puts Edelman behind the wheel in ‘affordability’ drive
08 Mar 1996 | by LEXIE GODDARD
s current television and press advertising campaign by BMP DDB Needham which uses the tagline ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
