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ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

19 Dec 1998 | by ROBERT MCLUHAN

As You Talk BMP DDB/BMP Optimum 71 4 (3=) Asda Publicis ... Dorland/Zenith Media 60 9= (-) ONdigital BMP DDB/New PHD 60 ... -Cola Edge Creative/Universal McCann 57 13 (-) VW Polo BMP DDB/BBJ Media Services ...

MEDIA: Bud Ice ties with LT for New Year

19 Dec 1998 | by CONOR DIGNAM

through Outdoor Connection, the campaign will run for one month. The creative, through BMP DDB, shows ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

19 Dec 1998 | by DAVID MURPHY

in the table for best-recalled single commercials (see page 23), it shares top honours with a BMP DDB ... , both Walkers and Iceland have changed the agencies that put their names in the top 20 - BMP DDB ... four years on the account, BMP DDB helped Walkers grow into a mega-brand. Indeed, the research ...

BMP prepares viewers for VW price shock

18 Dec 1998 | by JOHN TYLEE

BMP DDB issues viewers with a video warning this week in the latest execution in the Volkswagen...BMP DDB issues viewers with a video warning this week in the latest execution in the Volkswagen affordability campaign. The commercial takes the form of an announcement, presented in credits rolling on a black screen. It begins with a bold attention and continues with the warning ...

CAMPAIGN DIARY: Festive treats prove a turn-off for recipients

18 Dec 1998 | by MAIRI CLARK

By now, you should all have received your fabulous Top Trumps-styled Christmas cards from BMP DDB....By now, you should all have received your fabulous Top Trumps-styled Christmas cards from BMP DDB. If not, beg, borrow or steal them because they re inspired. But despite BMP giving agencies a good name for creativity, the rest of the ad world let itself down. Topicality seldom ...

PRIVATE VIEW

18 Dec 1998 | by ANDREW CRACKNELL

whispering silly made-up tribal names into a microphone. And, as evidenced by the Remington commercial, one...type whispering silly made-up tribal names into a microphone. And, as evidenced by the Remington ...

BMP takes risque tack with Nicorette

18 Dec 1998 | by EMMA HALL

BMP DDB launches its first work for Nicorette this week with a black-and-white film set on a...BMP DDB launches its first work for Nicorette this week with a black-and-white film set on a submarine in the Baltic Sea 30 years ago. The campaign s strapline, for when you get the urge, is illustrated by the discomfort of a submarine crew who are craving cigarettes in an environment where ...

CAMPAIGN DIARY: IPA makes house calls to liven its Xmas party

18 Dec 1998 | by MAIRI CLARK

We ve all seen Through the Keyhole with Loyd Grossman and correctly guessed which celebrities houses were being shown. But would you be so clever if it was the house of, say, M s joint chief executive, Moray MacLennan? MacLennan, along with WCRS s Robin Wight, M s David Kershaw, BMP DDB ...

Rapier wins #8m Guardian Direct task

18 Dec 1998 | by ELEANOR TRICKETT

Rapier has scooped the #8 million below-the-line business for the home and motor insurance company, Guard-ian Direct, after a three-way pitch against Barraclough Hall Woolston Gray and one of the incumbent agencies, Lowe Direct. Rapier will work alongside the above-the-line agency, BMP DDB ...

REVIEW: Marketing and advertising news in the week’s press

18 Dec 1998 | by CLAIRE BEALE

by two-thirds since its August launch. The game, which is advertised through BMP DDB, has been dogged ...

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