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Subaru 'crazy' by DDB, Canada

Subaru makes the point that building a car without "symmetrical all-wheel drive" would be as crazy as forgetting the most important features such as brakes or windows, in an ad campaign by DDB Canada. In "crazy", a Subaru is seen without any windows getting soaked in the rain, then it is shown banging ...

Nimble 'builder' by DDB London

DDB London has developed a TV ad to promote Nimble, Hovis's low-calorie bread. The 40-second spot opens on a group of workmen on a building site who can't understand why they have lost weight. One perplexed builder is seen carrying a window pane and hitching his trousers up. Another is drilling while his ...

Disabled Sports Foundation 'Metro' by Van Walbeek Etcetera

The Disabled Sports Foundation has launched a television advertising campaign with the message that sport can help disabled people to live their life much more easily. Created by Van Walbeek Etcetera, part of DDB/Worldwide, the spot shows a girl with no legs in a wheelchair start to wheel herself down ...

Volkswagen 'tea' by DDB London

DDB London has created a 3m integrated campaign highlighting the fact that Volkswagen's cars are less expensive than people think. In a continuation of VW's 2005 "incredible but true" campaign, a series of TV commercials focus on the Polo, Golf and Passat models. The ads are all set in a VW showroom ...

Marmite 'mother' by DDB London

DDB London has created a humorous ad for Marmite, the first viral film for the spread's Squeezy version. The ad follows a Marmite-eating mother whose breastfeeding baby takes a dislike to the taste of the spread and projectile vomits on her. The spot finishes with the words "Marmite Squeezy, you either love ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.