to remove filtersNews Analysis: Scant value in BOGOFs
07 Nov 2007
-term volume sales,' says DDB Matrix European director Les Binet, who recently reviewed academic literature ...
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Adwatch: The weekly analysis of advertisement recall
28 Nov 2007
/MediaVest Manchester 35 16= (-) Philips Sonicare DDB London ...
Scant value in BOGOFs
06 Nov 2007 | by Jane Simms
, says DDB Matrix European director Les Binet, who recently reviewed academic literature on the effect ...
Dunnhumby's media evaluation tool threatens the long view
23 Oct 2007 | by Jane Simms
profitable. Les Binet, European director at DDB Matrix, also warns of the dangers of forced correlations ...
The Work: Private view
05 Oct 2007
is from the ever-wonderful Matt and Pete at DDB and while, yes, it's just a commercial, it certainly ... : DDB London Writer: Matt Lee Art director: Peter Heyes Director: Jim Gilchrist Production company ...
TRBR lures senior creatives from DDB
28 Sep 2007 | by Kunal Dutta
Nichols' ads, from DDB London....Tindall, TRBR's creative partner, with whom they worked at DDB London. Tindall was formerly DDB's head of art. During their time at DDB, the duo also worked on several high-profile campaigns for clients ... months after TRBR's founder, Paul Hammersley, raided his former agency DDB London to poach both Tindall ...
Animals meet fashion world in Harvey Nichols viral
21 Sep 2007 | by Darren Davidson
The farmyard animals appear in a seeded viral created by DDB London, which throws a satirical spotlight on the backstage shenanigans of a catwalk fashion show. In one scene, a goat is shown vomiting ... mirror. The viral, in which the human parts are played by staff from DDB London, also shows a sheep ...
The Work: New campaigns - UK
21 Sep 2007
fashionable food. Creative agency: DDB London Writer: Matt Lee Art director: Peter Heyes Planner: Georgina ... THE LOWDOWN DDB London has created a poster campaign, backed by a striking viral, to promote Harvey Nichols ... of fashionistas (a selection of DDB staff all kitted out in the shop's latest range of designer clothes) await ...
Yahoo! Report: Message from McDonald's
21 Sep 2007
creative agency partners, Leo Burnett, TBWA\ and DDB, but we have flexibility at a local level as to which ...
The Work: New Campaigns - UK
14 Sep 2007
, Marmite Brief: Get Marmite lovers to add Marmite to their sandwiches Creative agency: DDB London Writer ... , Framestore CFC Exposure: TV, radio THE LOWDOWN DDB has resurrected the marmalade obsessive Paddington ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
