to remove filtersShould companies embrace slang names for their brands?
01 Dec 2009 | by Staff
; mso-bidi-language:#0400;} Yes Stephen Woodford, Chief executive, DDB UK To rename ...
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Should marketers bother with category-defying advertising?
08 Dec 2009 | by Gemma Charles
account director for Go-Cat at ad agency DDB London, says: 'Petfood might not be interesting, but pets are ...
Video: Go-Cat launches 'free-running' cat ad
27 Nov 2009 | by Alex Brownsell
-fareast-language:#0400; mso-bidi-language:#0400;} The documentary-style TV, cinema and online ad, by DDB ...
Tourism Australia and Qantas campaign aims to convince Brits they only need two weeks to visit Oz
13 Nov 2009 | by Staff
; mso-bidi-language:#0400;} The ad, created by DDB, aims to debunk the perception that Brits ...
Unilever appoints DDB to Flora task
10 Nov 2009 | by Alex Brownsell
LONDON - Unilever has appointed DDB London to the global advertising account for its Flora...had been handling the accounts for Flora and Becel since 2004. DDB, which handles the UK account ...
Unilever appoints DDB to global Flora account
09 Nov 2009 | by Alex Brownsell
LONDON - Unilever has appointed DDB London to the global ad account for margarine brands Flora...with both agencies in developing ad projects, but DDB will now take on the whole account across Western Europe and North America. BBH had handled the combined accounts for Flora and Becel since 2004. DDB ...
Dulux drops Abbott Mead Vickers BBDO after 13 years
06 Nov 2009 | by Jeremy Lee
the business is worth 60m. AMV was invited to pitch alongside BBH, DDB and Euro RSCG for the business; DDB and Euro RSCG have made the final cut. The pitch is being led by AkzoNobel chief marketing ...
Is using the fanbase a good way for brands to associate with sport?
27 Oct 2009 | by Staff
the badge is something that motivates and drives a set of behaviours. Deeply tribal at one end and passive ...
Is using the fanbase a good way for brands to associate with sport?
27 Oct 2009 | by Staff
the badge is something that motivates and drives a set of behaviours. Deeply tribal at one end and passive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
