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The week in marketing

featuring a free-running cat called Bobo. The documentary-style TV, cinema and online ad, created by DDB ...

Brand in the news: Quorn

It's hard to believe, but the first Quorn product was introduced more than 20 years ago. Mycoprotein is not the most appealing word in the food marketer's lexicon - too many shades of a 'technofood' - and sandal-wearing vegetarian imagery doesn't help. But now it seems that Quorn's time may have come.

VW puts £1m into film work

Polo's Timeless Film Festival campaign was created by Touch DDB and DDB London. It is aimed at 30- to 55-year-old women, a group that has long proved difficult to entice into car showrooms. Radio, direct mail, POS, local press, email and cinema activity will drive prospects to www ...

The week in marketing

Tropicana Kids! has launched a print campaign featuring children's character Wally. The ads, created by DDB, feature Wally on a deserted beach, away from his usual crowded scenes, promoting the message that Tropicana Kids! has 'Nothing to hide'. - Diageo drops case Diageo has ended its legal ...

The week in marketing

will be supported by a £2m campaign, including TV ads. Profile, page 22 - Budweiser hires DDB InBev UK has appointed DDB London to handle its £5m Budweiser ad account. The agency won the business after a final pitch ...

Direct choice - British Army

If you haven't tried the Army's 'Start thinking soldier' missions online, you'd better get your boots on and report for duty. The fourth mission is now launching.

Volkswagen in indie film push

The campaign, created by agency DDB, is now in its third year. Its theme has evolved to look humorously at real people whose lives have been changed by film. The latest idents are directed by Seth Gordon, whose credits include King of Kong and Four Christmases. One tells the story of a man who has ...

The week in marketing

Together Now. The TV and cinema ad, created by DDB London and shot from a moving train carriage, shows ...

Direct choice: Financial Times

? Tick. Is the idea fresh? Half a tick. Agency: Touch DDB Read the full review at marketingmagazine.co.uk ...

The week in marketing

-efficiency technology. The press and outdoor activity, created by DDB, plays on the concept of 'efficient advertising ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.