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FT promotion highlights high-value audience appeal
05 May 2009 | by Sara Kimberley
The themed campaign entitled, "A Complete Spotter's Guide to the World's Most Elusive Breeds," will launch with a teaser e-mail on 30 April, followed by a direct mail pack on 6 May, and a refreshed media toolkit at ft.com/advertising. The direct marketing campaign handled by Touch DDB and DDB London ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
