The footwear brand is planning a series of global retail partnerships to promote the 20th anniversary with new footwear and clothing ranges, and campaign activity through its agencies M C Saatchi, DDB and Glue. Reebok is gearing up for its presence at urban wear tradeshow Bread Butter in Berlin ...
Uniqlo, the Japanese casual wear brand, has appointed Tribal DDB as its creative agency and PHD...Tribal won the business following a competitive pitch against undisclosed agencies, and will now spearhead the clothing brand's integrated marketing, with an extra focus on digital marketing. A spokeswoman said that the agency was awarded the account thanks to its "strong fashion retail experience ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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