29 Sep 2010
The ad campaign, created by DDB London, uses the slogan Smart but Casual to target affluent weekday FT readers who are looking to unwind at the weekend.
The campaign aims to reflect the magazine s readers and attract new readers, and weekday readers, to buy the paper on Saturdays.
Print ads will run ...
28 Sep 2010
| by Sara Kimberley
Created by DDB, the campaign will run throughout October and includes radio, print, online and cinema advertising. Media planning and buying is being handled by Carat and Starcom.
The ads will showcase Australia's wildlife, lifestyle and people once again, to encourage Britons to fly halfway around ...
28 Sep 2010
| by Jeremy Lee
, and Stephen Woodford, chief executive of DDB UK, which handles Budweiser's account.
ABSOLUT SALES ...
of the marketing mix.
STEPHEN WOODFORD, CHIEF EXECUTIVE, DDB UK
Absolut was once the zeitgeist vodka, despite ...
27 Sep 2010
| by Arif Durrani
The ad campaign, created by DDB London, uses the slogan "Smart but Casual" to target affluent weekday FT readers who are looking to unwind at the weekend.
The new-look magazine is positioning itself as having "style with substance". Changes include an expanded food and drink section, more space ...
27 Sep 2010
The film by DDB as created to showcase the world s first Full HD 3D cinema proportion LED TV, the Philips Cinema 21:9 Platinum Series.
...
24 Sep 2010
1
The Red Brick Road
Magners
Straight
1
DDB London
Marmite
Love ...
24 Sep 2010
| by Claire Beale
has gone; Alex Bogusky has
left MDC Partners; Eric Silver has quit DDB New York; and Eric
Hirschberg ...
23 Sep 2010
| by Sara Kimberley
The appointed agency is expected to work across Electrolux's key European brands including AEG and Zanussi, which produce a range of washing machines, tumble-dryers, dishwashers, ovens and vacuum cleaners.
Electrolux has invited Inferno, TBWA, Publicis and DDB to pitch for the account. The pitch is being led out ...
22 Sep 2010
| by Sara Kimberley
televisions. The 'Porcelain Unicorn' film follows five shorter films created by DDB, which were produced ...
17 Sep 2010
Straight
1
DDB London
Marmite
Love/Hate
1
M C Saatchi
Ribena ...